News

  • Catherine Becker, speaker at Luxury Day on "Luxury's challenges & challengers of today and tomorrow" in Geneva

    An event organized by CREA Genève. More information here

  • Catherine Becker's Interview for Gb Times about "Luxury & Brand"

    Interview in french. Listen interview 

  • CATHERINE BECKER's "Exploration in the heart of brands" interview with Lepetitjournal de Shanghai 

    Article in french. More information

  • Interview for Gb Times about the book "la marque rouge"

    Catherine Becker has been interviewed for GB Times / Un oeil sur la Chine and talk about her new book (interview in French). See details

  • Dedication evening of the red brand is on Thursday, October 10 at la maison de la Chine

    On this occasion, La Maison de la Chine, cherche-midi edition and Metis team invite you to la Maison de la Chine in Paris on Thursday, October 10 from 18h30 (article in french).
    More information

  • Brands in China : Launch of the book " La Marque Rouge - Shanghai, art & memory"

    Catherine Becker's new book will be available in french and english from October 2nd. Please find a detailed presentation of the book in French.

  • Pernod Ricard foundation invites Metis & Catherine Becker to Paris for “ La Marque Rouge”

    On this occasion, the Foundation and Metis team invite you to foundation of Pernod Ricard enterprise on Thursday, June 12 at 19h (article in french).
    More information

  • Metis will be co-presenter with PSA for ESOMAR Jakarta

    "Working on sociocultural dynamics and customer's segmentation from local to global. An application case on well-being, health and generation z"
    Don't miss Metis ' speech on June 13th in Jakarta

  • Paris Book Exhibition 2014
    Intervention of Catherine Becker with her new book Marque Rouge

    Catherine Becker's new book on brands in China: La Marque Rouge, will be published in France in May.
    See details

  • Interview of Catherine Becker for Gbtimes

    Catherine Becker : de l’hyperconnexion et l’hyperconsommation chinoise au « slow » marketing (interview in french).
    Listen interview

  • Interview for french radio BFM Business
    Catherine Becker's interview on the link between digital and brands 

    Interview in french. Listen interview

  • Mao: the red brand? Evening dedicated to the understanding of China

    One animated evening by Claude Hudelot and Catherine Becker (article in french).
    Discover more details of evening

  • Mobility online study
    Metis presents an online project on mobility

    Metis presents an online project on mobility at the “Printemps des Etudes - PARIS”. The Initial results explain why “cultures of trust” have an impact on social media marketing in France, China and Mexico.
    Find our more about the project and results here

  • Job offers

    - Senior and Junior Researchers